The distributed multimedia happening would not have been possible without Online Video and Social Media. The friendly pyramid scheme promotes and raises funds for the rare desease ALS in a very successful way.
The story has peaked - so be aware that the hype is fading.
Tips and tricks for your video and social media appearance based on previous business peoples' feedback for taking the Ice Bucket Challenge:
1.) Before you start, watch examples from Bill Gates (Gates Foundation), Richard Handler (Jefferies) and Kirsty Bertarelli.
2.) Post a filmed reply within 26 hours or drop out, if possible. Find someone with video skills to film you. No selfie!
3.) Be creative and come up with a personal way to take the challenge, but don't forget that it is a fundraiser for a desease. So please mention the good cause and don't forget to donate some money.
4.) Do it in style. Ruin an expensive suit or dress. As a banker, wearing cheap T-Shirts and flip-flops is cheesy. The message is that you give something away, so don't save on clothes.
5.) Keep in mind that your pictures might be used by the media out of context. It would be illustrative to see you completely wet in an article about your quarterly results. So SMILE all through the clip! That makes the footage less useful out of context.
6.) Check out the environment. Make sure that has style, too. German politician Cem Özdemir filmed himself on his stingy roof-top garden and journalists discovered a plant left to him - Cannabis.
7.) Challenge three other people and make sure those are people on your level of popularity. Don't lower the standards.
8.) Don't talk much but mention ALS.
Some good presentations with facts, statistics and a social graph of people having taken the challenge plus also criticism on Facebook. Enjoy!