What happened?A manager was appointed CEO, but resigned from this post within few days - due to large user protests (see below). In another company a member of the supervisory board was announced with pride but immediately criticized and asked to resign (see below).
Case 2: Condolezza Rice, former Secretary of State under President Bush, was appointed to the Supervisory Board of the company Dropbox, and immediately provoked a storm of indignation online. Overnight, the protest site 'Drop Dropbox' was created, on Twitter the number comments multiplied. The accusation: Rice was significantly involved in the decision for spying programmes for the Government, how could she possibly represent a company for secure data storage.
What is the message?Customer activists have stronger resources to fight back than ever before.